I have to admit that when I first started my social media accounts I just didn't get it. I was completely confused about how to interact with perfect strangers in an online environment. I didn't grow up with computers in every classroom and the only computer I owned was not even hooked up to the internet until 2000 (GASP). Even then it was dial up service.
Needless to say, venturing into the online world to build my business left me apprehensive and more than just a little perplexed. That was when I knew I'd do what I had always done. I'd learn it. I'd learn how to build my real estate virtual assistant business online and how to engage with people through social media.
I'm not going to tell you I'm some kind of expert on social media, because there are a LOT of people that know a LOT more than I do. But one thing I do know is how to build real honest to God relationships and I don't care if it's online or offline. This girl that used to be pretty shy has now become someone that you can't shut up. (Just ask April how I MADE her be my friend!)
To me, if I'm going to interact with you every day, you're going to be a friend. And some day I may meet you in person when I'm out networking. I hope I do! So that is what I'm going to talk about today; is how to create those relationships through your online presence. Below are some tips to get you started.
- Share and share alike- Don't make your posts all about you. Share what others have written as well. It's just like your mom told you when you were little. If you want friends you have to share.
- Comment- If someone comments on one of your posts be sure to comment back. It's the same as if someone says hello to you. Do you ignore them? I hope not!
- Listen- When you are new to any environment you should listen first. Not only do people like to be listened to, but it's a great way to figure out where you fit in. Once you have listened and gotten the rhythm of your new online community you can join in. You HAVE to join in. It's important to engage with people if you plan to build real relationships.
- Pareto principle- If you are familiar with this principle you should know that 80% of your success will come from 20% of your clients. In social media make 80% of your posts about helping others and only 20% about helping yourself. If you make the vast majority of what you do about helping others your success will be huge.
- Be real- If you are not a party animal, don't make yourself out to be one. You have to be real if you want to create real relationships.
There you have it. Those are my rules for a successful social media presence, and I try to use those rules anywhere I frequent online. Let me know what tips you like to use when you go online.